C2B Mode Of Clothing Enterprises Working Capital Management

Clothes,food,live and travel,clothes are the first.The clothing industry is of vital importance to the economy and life among people.China’s clothing industry is facing huge challenges both at home and abroad with the impact of brand management,technology and other aspects of foreign garment enterprises.And the rapid development of e-commerce poses new challenges to the transformation and upgrading of the traditional apparel industry.In China’s traditional clothing industry,there are widespread problems of excessive inventory and unbalanced production and marketing,which make the cash flow pressure of garment enterprises overwhelmed,and working capital is facing risks.With the improvement of life life of the residents,the demand for fashion and individualization of Chinese consumers is increasing,and the C2 B personalized customized business model,which combines the trend of the Internet,has come into being.This new business mode is bound to have a great impact on the working capital management of clothing enterprises.Based on this,this paper has carried out the research.This study adopts literature research method,case study method and financial analysis method.At First,the importance of working capital management is pointed out.Working capital management plays a decisive role in ensuring the daily business activities of enterprises.It analyzes the current situation of the management of operating funds in China’s clothing industry,and points out that there are many problems,such as high inventory and long turnover of accounts receivable under the traditional business model.It also indicates that Internet based C2 B business mode is expected to improve the above problems in the clothing industry.Then we introduce BAOXINIAO HOLDING CO.,LTD.(hereinafter referred to as BAOXINIAO)which takes the lead in the implementation of C2 B private businesses and analyze the performance of working capital management before and after the implementation of C2 B customization business from the two aspects of elements and channels.It is found that the penetration of C2 B business has improved the working capital management performance of the company to some extent.We provides constructive suggestions on how to further improve the management level of working capital,in order to help the company improve the efficiency of capital utilization,enhance the competitiveness of the market,and provide reference for other traditional business model clothing enterprises.