A Study On Chinese Electric Home Appliances Industrial M&A

This dissertation will study chinese electric home appliances industrial M&A.Industrial M&A is new concept , so I first will define the concept of Industrial M&A , and then discuss the feature and the opportunity of Industrial M&A in China . Through using the theory of industrial organization to discuss the struture-conduct-perfomance of electric home appliances industry , I find that excessing competition and dejected ineffectiveness is now lying in this industry . In order to gain ideal net income, we must change the market structure through Industrial M&A . Industrial M&A can change low concentration and very strong competition lying in electric home appliances industry of china.The framework of the dissertation is as follow:Chapter 1 defines the concept and the feature of Industrial M&A, Chapter 2 discusses the opportunity of Industrial M&A in China, Chapter 3 describes the struture-conduct-perfomance of electric home appliances industry by using the theory of industrial organization , and concludes that Industrial M&A can change the market structure and lead to high effectiveness, Chapter 4 discusses an example of Industrial M&A happening in refrigerator industry by Greencool Group, Chapter 5 makes the conclusion , and gives some suggestion for industrial policy of china.Through study, I concludes that Industrial M&A is useful and effective route to change excessing competition and dejected ineffectiveness exiting in electric home appliances industry of China. On this base, I suggest that the government should encourage Industrial M&A and build effective market structure.