China Home Appliances To The Countryside Of The Problems In The Implementation Of The Policy And Countermeasures

When the international economic crisis gradually spread to China in 2006. China's export was obstructed, faced with energy and environmental resources pressure, excess capacity pressure, inflationary pressures, small and medium-sized processing mainly export-oriented enterprise survival difficult, approximately 20 million migrant workers to return to the countryside, unemployment of rural residents'income increase have certain effects on, under this background, "Sending Home Appliances to the Countryside" arises at the historic moment.This paper research mplications of "Sending Home Appliances to the Countryside", the relevant economic theory, introduced the background of the period, the contents of "Sending Home Appliances to the Countryside",The achievements of "Sending Home Appliances to the Countryside",found a series of problems of "Sending Home Appliances to the Countryside",Including the enthusiasm of farmers to buy is low, Subsidies and product is low, dealer profits weak, after-sales service,Poor service and so on.The reasons causing this problem Include factor in the policy itself home appliances, target market factors and environmental factors in rural areas.For these problems,Propose some solutions, Including improve policies and measures to streamline the subsidy process, reduce production and distribution of taxes, according to local conditions selected rural areas of products and subsidy rates, increase publicity, strengthen supervision, improve the service system, strengthen infrastructure construction in rural areas, increase the income of rural residents and so on.