Study On Strategic Alliance Mode Of Tomato Processing Enterprises In Xinjiang

Strategic alliance, as the new—type cooperation organization and management ideal, provides a kind of new mode that make enterprises realize cooperative competition, therefore, promote and maintain unceasingly the competitive advantage. To enhance the competitive power, the choice of strategic alliance has great important significance to the organizational innovation of tomato processing enterprises in Xinjiang. The paper makes strategic alliance theory as the basic theory ,combines standard with practice as the main method, and studies Strategic alliance mode of tomato processing enterprises in Xinjiang .The paper integrates domestic with foreign different cases of strategic alliance mode, which gives the reference to tomato processing enterprises in Xinjiang. According to Porter′s Five Forces Framework of industry, the paper analyzes primary factors which affect competitive advantage of tomato industry in Xinjiang .In the foundation, the paper starts with developing way and management situation at present, drawing that blocked link in the raw material supply and market,uneconomical of scale,Industrial chain incomplete have become the main problems, which enormously restrict tomato processing enterprises in Xinjiang to participate in the international competition. At present, tomato processing enterprises in Xinjiang should increase invisible essential factors ,such as management, technology, information, knowledge, etc, so that they can upgrade unceasingly intension and competitive power. Therefore , strategic alliance is the inevitably choice of tomato processing enterprises in Xinjiang, Based on mentioned above ,the paper uses the framework of SWOT analyzing external environment and intrinsic foundation of tomato processing enterprises in Xinjiang,then orientates the strategy alliance mode of enterprises, It is that though the strategic agreement or contract, tomato processing enterprises in Xinjiang cooperate with farmer,university,scientific research institution,domestic and foreign enterprises, establish the strategy alliance mode that adapting to enterprises developing. The mode can share benefit, gain complementary advantage, takes on risks altogether so that it can breakthroughs restriction of bottleneck, avoids the internal friction, display resources superiority, Strengthens core competitive power and participates in the international market competition well. Finally, the paper puts forward some necessary methods from two aspects which optimizing external environment and perfecting internal mechanism to construct strategic alliance mode of tomato processing enterprises in Xinjiang...