Analysis Of Strategic Alliances For Small-and Medium-sized Real Estate Enterprises Under Current Macro-regulating Policies

The paper starts with the analysis of impacts of these policies on real estate companies, especially on local ones. Then the paper analyses a local real estate company X and generalizes some common problems in the industry: resources (capital, land and personnel), institutions, markets and competencies. The paper continues to investigate these common problems and suggests that strategic alliances should be deployed by companies in the industry. As an important part of the paper, strategic alliance is probed in its necessity, feasibility and implementation plans. The author intends to point out that strategic alliance is not only suitable for the temporary demand under the current situation but also necessary for the future growth of companies followed by the examination of some pre-conditions for the strategic alliances. Regarding implementation plans, the paper focuses on the cooperation of projects and capital, and the...