Study Of The CBD Regional Operation And Development Strategy For Postal Service

With the construction and development of Beijing Central Business District, the CBD region has been established in large scale and is becoming one of the key fast growing regions for Beijing postal services. Being highly dependent on regional economy, Beijing Post should base itself on the region, and implement the regional development strategy for postal services. Thus the author conducts research and analyzes the CBD regional development strategy for postal services.First, the paper gives a brief instruction to CBD region, introducing the planning, development situation and the characteristics of Beijing CBD region, and its demand for postal services. Secondly, the paper states the postal facilities and the service development situation in this region. According to the statistics of the postal traffic in the CBD region, we can find that its turnover increases quickly, and the market is prosperous. Among the total postal services, the EMS and the mail service accounts for more than 70% of the gross income. So we should give the priority to EMS and mail service.In order to carry out the effective development strategy, the paper utilizes the SWOT theory to thoroughly analyze the strengths, weaknesses, opportunities and threats of the postal service in the CBD region. The analysis shows that although in the region the postal service level is low, the fees policy is not flexible, the operating efficiency is not high, the informationization level is not high and the business office is unreasonably located, and so on. It is also faced with the furious competition. But at the same time, the postal service also has a good reputation, complete terminal service function and so on. Moreover, along with the region construction quickening, more and more enterprises move into this region that has brought the rich customer resources for the postal service and make the postal service demand growing unceasingly.The author considers that the Beijing postal service should utilize the management and the marketing theory to effectively integrate resources and draw up practical regional development strategy. In the paper, it is deemed that the posts layout should take the benefit as a premise. Simultaneously the Beijing postal service should set up a center branch post office in the CBD region that take charge of management, revising operational routine and organizing marketing activities of the 17 posts. In order to improve the marketing...