China Post Group Corporation Postal Services Marketing Organization Mode Research

Diversify models in modern enterprise marketing organization resulting in the confusion of organizational model, which lead to a number of enterprises feel difficult to find the way. China Post Group has entangled between integrated marketing model and specific marketing model during its marketing system building process in recent years. This article attempts to use management knowledge, consolidating the practices of marketing system building in China Post and the advantages of external corporate modes, to expound the marketing organization modes of post service business in China Post Group.The article start with the competitive environment analysis of China Post, applying some of professional analytical methods, such as SWOT & PEST, to deeply analyze the macro environment, competition structure, competitive situation of China Post, while combine the development status of the current marketing organization and the studying of the modes using by external enterprises. Focusing on the feature of postal corporate in China, provide the model optimization strategy and practical thinking for marketing organization models in China Post.