Study Of International Mail Service Of Beijing Post

Mail Service is the nuclear, basic and professional Service of post. International Mail Service, as a low-cost and profit-making service, accounts for an important part among the business of Beijing Post. Before, due to the lack of market competition, China Post used to dominate this business field for a long time. However, upon China's accession to the WTO and with the emergence of UPS, DHL, FedEx and other world-renowned express companies in the Chinese market, competition area has been broadened from express service to a comprehensive logistic business including international mail service.In the city of Beijing, with the impact of modern telecommunication and the change of people's traditional utilization of postal services, the sharp decrease of personal mail has become an irreversible trend. However, Beijing, as the political, economic and cultural center of the nation, has to deal with lots of mails, which are represented by advertisement and publicity materials, as well as business mails between domestic and overseas companies. Thus, these mails have become the major goal, which China Post and foreign express companies compete with each other to obtain. Studies on how to boost international mail express service based on the Database of International Business Mail Address, so as to improve our reputation and increase the market share, has become an urgent task at the moment for the post sector.Based on the roles played by International Mail Service in the city of Beijing as well as across the whole nation, this paper will put forward current difficulties and problems, studying the situation and competition we are confronted with the analytical method of SWOT, the advantages, disadvantages, threats and opportunities of Beijing International Mail Service, and propose goals and concrete measures for future progress in such aspects as technological and product development, market division and system reform etc.