Research On The Development Strategy Of Harbin Post Bureau Mail Business

With the deepening of the reform of China Post implementation, as a basicpostal business, the major of Mail Business’s position in the entire system ofpostal services becomes more and more important. However, with the continuingimpaction of the electronic communications industry and the changing ofpeople’s habits, the major of Mail Business has entered a bottleneck. The mainproblem is that the revenue growth is increasing year by year, but thedevelopment of the business is more and more difficult. How to adapt to thechanges of the times and to market demand and how to introduce new businessand new products, and the main challenge placed in front of the Harbin PostBureau.This thesis mainly studies how to achieve the strategic goal of the major ofMail Business of Harbin Post Bureau development against this background,using the theory of PEST, the structure of Five Forces Model, SWOT analysis, STPanalysis corporate strategy analysis and marketing concept. This thesis analyzesthe internal and external environment of the postal enterprises and theirdevelopment status as well.This thesis, firstly, gives the review of the concept of corporate strategy andthe recent study of domestic and foreign Mail Business major. Secondly, conductsa statistical analysis of the company profile and business development status ofHarbin Post Bureau, and summarizes the problems that exist in the currentlyoperating. Thirdly, describes the operating environment of the Harbin PostBureau by the analysis of PEST and Five Forces Model. Finally, propose ideas andmeasures on how to implement the focus strategy and the internal service supportstrategy.It is hoped that the result can point the direction of the company’s futuredevelopment, lift the company out of dilemma and with new market strategy, keep a rapid development in the fierce competition.