Study Of Business Mode Of China Mobile Company In Selling Custom-built Mobile Terminals

This paper tries to make use of the knowledge of management. Nowadays, there is a new business pattern using by China mobile that is selling custom-built mobile terminals (cell phone) in company-own stores. And I will discuss perspectives and the procedures of the new business pattern from the following aspects. 1, selling custom-built mobile terminals will lead to many difficulties such as: the management of cash flow, logistics and sales; capability of customer service; and change of the customers' awareness. 2, selling custom-built Mobile terminals have the characteristics of high investments, high risk, intense price fluctuations, and high cost of labor and service. These are all the challenges of new business mode. Analyze the pattern of selling custom-built mobile terminals has practical significance for CMCC to research and develop its own advantages, to make best use of the advantages and bypass the disadvantages, and utilize the various power to improve its core competitiveness.This paper is aim to investigate and analyze the business mode and environment of competition. Analyze and confirm the core competitiveness by using the relevant research methods, such as the methods of SWOT analysis, PEST analysis and portfolio analysis. Base on the practical marketing experience, bring the new ideas of new business mode management, and amply arrange the regulations. The paper also focuses on the discussion of a new plan to achieve the sales of custom-built mobile terminals.