E-Commerce And Customer Relation Management

What the thesis discusses is the effect that the e-commerce and CRM are making on enterprises in the tide of new economy in four ways. First, along with the present development of high speed and the globalization of economy, the competition among enterprises will be affected as follows: enterprises must be adjusted more quickly in order to get adapt to the change; enterprises face more competitions in a larger scale; the grasp and the update of knowledge have an influence on competition; enterprises face more variations of deep extent; the clients' expectations become more and more higher; enterprises are confronted with the pressure brought by Informatization. Under such circumstances, it is importantly and essentially that enterprises carry out e-commerce and CRM. In terms of e-commerce, the importance and essentiality take features in 1. convenience and rapidity, 2. higher accuracy,3. capacity of lowering cost and venture of, 4.meeting clients' individualized needs better, 5. fulfilling the trans-regional and worldwide business. In terms of CRM, the thesis discusses the advantages of CRM in e-commerce with a...