China Mobile E-commerce Business Model Research

With the practice of national information strategy, the number of Internet users amount to 100 million. Internet becomes common things. Then Chinese accept Internet as a normal communication and part of life. People's knowledge about Internet experiences a procession from strange to familiar. On the start, enterprise has information as computer, but as time goes by, they gradually realized that they made a serious mistake. They started to execute ERP/CRM/BPR. E-commerce becomes hot points and key success factor of enterprises. As the most important part of information, E-commerce promotes enterprise information level, step up the efficiency of society, and ameliorate market efficiency.Under this background, the article mainly expounds the key constituent of E-commerce including technology, service, business mode, marketing and so on. In the view of Internet and Mobile Internet., the whole paper comments on the International business status quo analysis, E-commerce chain, E-commerce business mode, E-commerce experience and lesson, telecom operators' successful cases. Through these cases, the article strives to find the sticking point of E-commerce success.