Study On The Application Of Mobile E-commerce In China’s Agriculture

China is a large agricultural country, not only refers to a large-scale agricultural production, with the comprehensive national strength, China has made agriculture in the development of revolutionary change. Precisely in order to adapt to the trend of economic globalization, China’s agricultural development in the information technology has been comprehensively promote. At present, China’s rural e-commerce has been booming in the country, with the popularity of reality and the need for agricultural development of mobile devices, mobile e-commerce (Mobile Commerce) have come into being. Mobile e-commerce refers to an e-commerce system via mobile phone, PDA, laptop computers and other mobile communications devices and wireless network technology combine posed. Especially with the advent of4G era, with a faster network speed, richer services, and mobile e-commerce is bound to become an important business applications4G era.The current widespread use of the popularity of social networks and mobile terminals makes the application of information technology in agricultural production has become an essential part of business activities. Rural information is not only a requirement of the times, or the current objective needs of rural economic development. While agriculture mobile commerce mobile commerce in the agricultural sector as the most representative of an application, it is necessary to attract our attention. Based on the mobile e-commerce for agricultural systems theory analysis, to explore the current six categories of specific patterns of agriculture mobile e-commerce applications, and which made a detailed analysis of the value chain based application model. In research methods, this paper carried out on the basis of the extensive literature on reading published online questionnaire and to demonstrate through a combination of mobile business applications Wuhan agriculture specific cases. To take advantage of China’s development of agricultural reasonable analysis of mobile e-commerce, mainly in three aspects:the promotion of a wide range of mobile terminals, coordinated development of national policies and operational support of the environment. In addition, for the development of agriculture in the mobile e-commerce, innovative applications, the paper also gives an objective statistical analysis:one is the use of purchase Lianxiao model is fully adopt the safe operation of a business model. Given the era of mobile commerce, especially in such a large agricultural country, mobile business applications in agriculture constantly updated. This article is just emerging with the current Wuhan vegetables "private custom " business, through in-depth analysis of the business of mobile commerce, mobile commerce to explore the current special significance in the field of agriculture. Based on the above analysis, theory and practice, the paper of China’s four major issues facing the development of mobile e-commerce current response was made a few suggestions:For the safety of mobile commerce applications in the field of agriculture, should strengthen the regulatory and policy network legislation to protect; tariff questions for the network operators that the Government should communicate with each other and strive to give preferential treatment to farmers with the greatest maximum extent; mobile business professionals for rural issues pointed out the missing farmers to enhance learning and the state itself should strengthen rural talent support; against agricultural logistics problems noted should improve the basic agricultural products in order to ensure the smooth flow of communication channels for all parties in the mobile commerce transaction process.All in all, along with the overall popularity of mobile phones and other mobile devices, even in rural areas, mobile e-commerce is still in demonstrating its unique charm. Especially in the development of agricultural information in full swing today, agriculture is the mobile e-commerce has a broad space for development, at the same time, the development of agriculture mobile commerce will further boost our overall vitality of agricultural information innovation.