| Firstly, the paper explains the mobile advertising concepts, characteristics and advantages. Secondly, this paper makes a deeply analysis in its history, industry chain, business methods, the current development in China and China Mobile strategy. Faced with the huge potential market, we focus on its development environment, the current situations, features, business cooperation modes and others. This paper shows the market of China Mobile through the SWOT model. Finally, this paper predicts this market development trend and gives some suggestions for expanding mobile advertising market.With the industry chain, supervision, users' acceptance, business methods increasing rapidly and becoming mature, we believe the mobile advertising will make a large step in the next 3 to 5 years with creative forms and varies contents. With the good solutions in the industrial chain collaboration, the multi-industry will achieve a win-win situation, and bring more valuable information to the users. |
PDF Full Text Request