Guizhou Market Development Tactic Of Hitachi Excavator

Since the HITACHI excavators have been manufactured in 1996, the sales volume and profit margin of the products raised every year. After researching of this topic, we mastered the demand and the development tendency of Guizhou excavators market and fond out the destination market of Hitachi excavators for Hitachi Construct (Shanghai) to develop market and guide the market development tactics to put into practice.This essay pays attention to relationship of theory and practice and exercises the advanced marketing and administration theories to analysis the market circumstance, the advantage and inferiority of competitors to find out the market chance and avoid the risks of the market, and hold the chances and avoid the threats. We fond out the subdividing market to fitting with the condition for Hitachi and formulated the market developing strategies for the subdividing market to carry out.Firstly, we analyze the macro circumstances of the excavator trade, the development tendency and market demand. Exercise the PESTDN theory to analyze the macro circumstances; exercise the Five Power model to analyze the competition level; exercise the price theory to make the price of the excavators Poston matrix theory to analyze the market rising chance of excavators.Exercise the trade life cycle theory to analyze the market innovatively. The trade life cycle theory divides the trade cycle into four periods: birth, growth, maturity and decline in which the market demand and trade competition have different features. So we develop the market with different marketing method to meet different trade or product.