Study On Corporation Capital Operation And Optimal Choice

Under the marketing economy condition, capital operation is a fundamental reformation of enterprise's management strategy, and the key of capital operation is the strategic choice to the capital operation mode, making the capital be expanded rapidly, gathered effectively and disposed optimally. The operation goal of the capital, in brief, is preserving and appreciating the value of capital, the fast-growth and expanding of enterprise's business determine the urgency of enterprise's capital operation.This paper illuminated the enterprise capital operation activity in the background of era of reforming and opening-up, summarized enterprise's capital operation and developing practical experience, offered reference to the capital operation mode activity of recombination to similar financing management, investment management and capital of enterprise etc., through domestic and international about capital structural theory and capital operation research of theory, on the basis of consulting a large number of domestic and international capital operation cases. This paper has six parts. Part one mainly introduced the realistic meaning in our country's economic development of the capital operation activity, and main capital structure and capital operation theory survey. Part two introduced the concept and characteristic of capital operation, and the realistic problem, and explained why enterprise's prior choice is capital operation and the solution. Part three analyzed the environment of international capital operation, having compared the capital market of U.S.A., Hong Kong, Singapore, and analyzes the international capital operation modes of enterprises. Part four divided enterprises into four classes– strong with influence, strong without influence, weak and unable to run on the basis of my knowledge of enterprise, designed and optimized the capital operation mode that suitable to each class of enterprise, analyzes innovative way of the mode of capital operation. Part five applied the theory acquired in postgraduate stage to the reality of work, and specifically introduced the capital operation cases of WW enterprises. Analyzed and appraised the capital operation of WW Company from financing management, capital cost and capital structural. Find out WW Company's problem in capital operation by analyzing and researching WW Company's capital operation case, and optimized its mode of capital operation. Got the following conclusion, first, WW Company may optimize its financing mode, adjust its capital structure, reduce its business and financial risk, and realize optimization by rational capital operation mode in...