Research On Interest Conflict And Countermeasures Of The Individuals Of Social Auditing Behavior

Social auditing is a process of interest conflict and balance among individuals of social auditing behavior. As an auditing system, it is based on the result of interest conflict and balance of the individuals of social auditing at certain times actually. With the fast development of social & economic and the more and more complicated structure of financial market, people is presented a confusing palace with complex economic relationship all over the world. That is to say, nowadays the auditing environments and interest conflict of individuals of the have hardly been the same as those before. In such a background, how to continue maintaining the interest of individuals of social auditing, balancing the interest conflict and playing the role of maintaining the order of the market economy is an important problem for us to solve in the knowledgeable economy timesThis thesis analyzes the social auditing and its behavior, inscape, brings the stakeholders into the analysis frame of social auditing behavior, and analyzes the existent problem of the individuals of social auditing behavior in our country nowadays which is based on the expatiation of interest conflict and its interactive mechanism. We do a systematic research on the essential and the manifest form of the interest conflict about the individuals of social auditing using the theory of behavior and the economics, analyze the foundation stone which leading the interest conflict. Then we build the balance system from principle, objective and approach; put forward the countermeasures from ideas, system and technology combining the particularity of the social auditing behavior environment and individuals of our country. We expect to supplying the effective balance measures to deal with the interest conflict, leading the motivation of social auditing behavior correctly, optimizing the social auditing behavior, reducing the trade-off losing which is caused by symmetric information furthest, accelerating the improvement of the efficiency of the market control mechanism, ensuring the effective operation of the market economy.