The Practicable Discussion Of Furniture Industry Of Marketing Outsourcing In Our Country

The furniture industry of our country which started in the production system, the organizational structure in place in furniture production capacity and technological capabilities on the basis of core competitiveness, leading to the opening of the world. However, in the furniture market system and the flow has become backward. In the "supply" of market conditions, there is no breakthrough in the field of circulation, the core competitiveness to further development. With widespread concern about socialization resources, marketing strategy and business outsourcing as a strategic resource in the industry to quickly pop open. The rapid economic development in the market today, the traditional vertical integration of enterprises can adapt to the new environment and has increasingly declined, marketing outsourcing as a new enterprise management concepts. Production and technological capabilities as a core furniture industry, and other industries benefit from the marketing outsourcing is the reality of the furniture industry could shake the traditional management model. In the current furniture industry has not been fully my sense of marketing outsourcing practice, from the theoretical point of view, our furniture industry to explore the reasons for outsourcing marketing, feasibility, revealed outsourcing our furniture industry and marketing the positive role it will be of practical significance.The theoretical analysis starting from outsourcing, outsourcing and marketing outsourcing for the definition, a and development, the theoretical basis for the outsourcing summarized lessons; Using diagnostic law, statistical analysis, and qualitative analysis of the current law, research methods for analysis of the current situation of China's furniture industry marketing problems and to focus on its; In clear furniture industry marketing outsourcing dynamics of the mechanism premise of the furniture industry marketing outsourcing has external conditions and internal conditions, both conditions apply modelling France to the classic outsourcing /-decision models analyzed in the model of decision-making factors for the light, to find a furniture industry marketing meet in the model as the corresponding decision-making factors characteristics. Furniture industry could come as marketing...