The Development Strategy Of GD Company

This study regards GD Company as its development strategy of positive research. Geologic prospect industry is a trade under the national planned economic system, the geologic prospect work is important going ahead of the rest of socio-economic development, basic work, have run under the state plan for many years. Put into the major premise reduced in order to ask the outlet and register GD Company of the enterprise in charge of construction as the state plan of the eighties of the 20th century, have passed by brilliant history of nearly 20 years. The construction that GD Company belonged to has already stepped into the complete competition situation, because market surpervision does one's best, market standardize degree to be low, have a large number of contractor to affiliated to competition, make burden to be heavy and Company development, GD of state-owned enterprise, that system lag behind meet difficulty. How to help GD Company to go out of and develop the predicament become the purpose t of the study.On the basis of the thing that to GD Company and market survey, collect a large number of true materials, the article is cut in terms of strategic management, introduce the problem proposition, meaning, purpose and method of thinking of research to study first, introduce current situation of domestic and international strategic theoretical research, construction and view that strategy is in charge of of mining industry of ground at the same time; Secondly, launch analysing to GD Company's external environment condition, including strategic environmental factor analysis and structure strategy of the trade are analysed. Summarize the environment chances and challenges to GD Company's development of going outside department. Again, analyse the condition inside GD Company, summarize the inside excellent inferior position. Fourth, on the basis of the thing that external environment condition and inside condition are analysed, derive out the total strategy according to SWOT form, make GD Company's mission, goal; Finally, choose GD Company's overall implementation type and enforcement measure.The material that this text collects is true, adopt the GD Company development strategy...