Countermeasures Of Rural E-commerce Develo Pment In Wugong County

With the popularization and application of Internet technology,the number of netizens in China has increased rapidly.By the year June 2017,the number of netizens in China has reached 751 million.In the past half year,about 19000000 new netizens have increased,the growth rate is 2.7%,and the network penetration rate has reached 54.3%.Internet technology is accelerating the integration with all areas of economic development.It has become an important driving force to upgrade the consumption level of the masses,transform the economic and social development and build the national competitive advantage.At present,most of China's rural residents still occupy the population in our country,the development of rural e-commerce to take advantage of commodity circulation through e-commerce convenient,stimulating social demand,promoting agricultural products and agricultural upstream industrial countryside sales,which has tremendous value in development.The rural e-commerce in Shaanxi started late,and the practice exploration is still at the primary stage.There are still many problems to be solved in the development of rural e-commerce.Theoretical research is significantly behind practice.This paper takes the rural Wugong County in Shaanxi province the development of electronic commerce as the research object,analyzes the current situation,achievements and existing problems of e-commerce development in rural areas in Wugong County,finally puts forward some suggestions to the development of electronic commerce in rural Wugong County,which has important practical value for the other parts of our country rural electronic commerce development.First,by combing and drawing on the research results of rural e-commerce development both at home and abroad,the paper analyzes the development process,current situation,characteristics and trends of rural e-commerce in China.Secondly,by using the method of SWOT analysis,from the strengths and weaknesses,opportunities and threats of Wugong to develop the rural electricity providers,we have made a comprehensive analysis of the development of rural electricity providers in Wugong County.In the Wugong County Rural electronic commerce development in the process of analysis,respectively from the Wugong County electricity supplier development basic condition,training situation,logistics status,standardization of agricultural products and brand building status of the five aspects,objective analysis of the current development of electronic commerce in Wugong County Rural Economy;from the three aspects of policy environment rural consumption environment and the network software and hardware construction of Wugong County Development of rural electricity supplier analysis of external environment condition of Wugong County Rural electronic commerce development;from the rural electricity supplier in the promotion of Wugong County County Economic Development and improving people's livelihood and three aspects to enhance the ideological concept summarizes the Wugong County development of electronic commerce development achievements.Finally,the paper puts forward the integration of industrial chain,industrial park development,rural service network,e-commerce in rural areas and agricultural tours combine application of emerging technologies,integration and development of agricultural products and cross-border electricity line and other countermeasures in seven aspects,to promote rural e-commerce Wugong County sustained and healthy development,has a certain reference to the development of e-commerce in rural Shaanxi similar counties.