The Innovation Of Customer Invalue Research On Supplier Of Enterprise

In traditional industrial economy times, the traditional strategy taking competition as the core was the main basis that enterprises grow up. In order to realize the goal of establishing market, enterprises concerned for the analysis of tangible value chains of themselves and rivals, all advantages positions of its value chain are gained by winning competition advantages in limited resources; However, enterprises find that they just gain a market improvement, and it has no essential meaning. Such temporary market improvement would be changed by their rivals quickly. With world economic integration and the arrival of cycle times, such strategy to pay excessive attention to rivals can not adapt to market environment that changes fast, and it is necessary that enterprises set down the strategy of enterprises from the aspect of customer and carry on customer's value innovation.Nowadays, academia of our country begins paying close attention to customer's value innovation strategy, and has carried on some researches, but these researches all regard consumer market as the research object, few scholars does research on customer's value of enterprise of industrial products market. This thesis sums up and analyzes the research about customer's value innovation at first, and then proposes six demands of enterprises from the point of supplier, i.e. the objective environmental demands of enterprises, economic demands, the service demands, the community responsibility demands, the enterprise demands of policymakers, the individual demands of policymakers. Based on the six demands, the thesis proposes the basic principle that a supplier carries on customer's value innovation. The value demands of enterprises are source motive force and purpose that the supplier carry on customer's value innovation, and the supplier's own resources such as knowledge, technology, institutional framework,etc., it is its ability source that carries on customer's value innovation , the business procedure is its field of ability , the two make up value source of innovation , customer of supplier, the supplier value source create, after the new value, exchange as carrier for enterprise by products, price, brand, customer and then, transmit to the enterprise customer through certain route , as to the same value which the supplier creates, because of cognition of enterprise, demand has a partiality for, using purpose difference, new value that obtain it too different, only customer value of supplier result of innovation different. On the foundation of the above-mentioned analysis, value source of customer's value...