Research On EHDC Marketing Tactics In Central China Electric Market

Ertan Hydropower Station, affiliated to Ertan Hydropower Development Company (EHDC), is the largest project with installed capacity 3300MW of China in the 20th century. Through the hard time in the primary stage of the project, in recent years EHDC achieved great progress in electric energy sales and electric price coordination etc., the operating status gets better and better. Besides, as state electric system reform goes depth, the six main electric markets of China are improved greatly. Central China electric market, which EHDC belongs to, is estimated to run simulatedly in the first half of Year 2006. Up to now, Central China electric market is the only area electric market demanding hydropower enterprises to price bidding online. However, the start of this market will bring big risks to the future operating of EHDC. Under this, what marketing tactics EHDC should take, becomes an important issue being worthy to research.This thesis concludes four parts mainly.The 1st part: Analysis on Central China electric market, and expounding the construction background of area electric market and the specialty of electric market.The 2nd part: Stressing on marketing environment of EHDC, which including EHDC self, electric demands forecast of Central China, hydropower industry situation, analysis on competitors, analysis on...