Study On The Marketing Strategy Oriented To Central China's Market Of Company P

The headquarter of Company P is facing the trend of global industrial 4.0 and more fierce completion environment,thus they request more revenue increase from Chinese market,especially higher expectation to central china market,how to fulfill the targets and improve the performance of central china business unit becomes the biggest concern of company P.This thesis mainly uses the technique of literature analyses,qualitative analysis and on-site investigation,focused on central china business unit of company P,try to improve their marketing strategy.This paper uses the theory of PEST environment analyses and Porter 5 forces module firstly,to define the outside business environment.Secondly,uses the 4P marketing theory to describe the current business situation.Then analysis and match the reasonable solution with SWOT technique.At last,based on the result of previous analysis,provide the improvement direction of 4P marketing strategy,and reasonable advises.The main opinion of this paper: The central china business unit of Company P should use SO strategy to seize the current market of Company R,and implement WT strategy to focus on a solution provider,both strategies above are relatively cost less but earn more.The company should implement SO and WT strategies immediately,at the meanwhile use OW strategy steadily.In the place strategy focus on the human resource assignment,and expand the group of distributor and cooperative partner,in the promotion strategy company P should pay more attention on the group customer and use relationship marketing on the key decision maker.