| The Sales of products of a specialized Fire Protection Equipments Factory is mainly going through public biddings. Along with the increasingly drastic market competition and the development of this factory, as well as changes in industry policy, the former management structure in bidding can not comply with the newly competitive environment. Under such condition, this thesis, basis on the primary factory status, trade policy, competitors and the marketing competition, combining with plenty of project bidding experiences, starts from analyzing the current management in bidding, to figuring out the reformed management structures, strategies, technique selections and decisions on bidding quotation. As to the dominating bidding forms and some existing unfair elements in bidding, the author, researching the bidding organizations, preparations, strategies, techniques, quotations and the bidding documents compilation , concludes a revised management system adapting to this market demands, which also serves as a reference to other factories dealing in fire protection equipments. |