Research On Evaluation Of Trademark Value

In the background of global economic integration and knowledge economy, it's very important to research the intellectual property. The growth of economy has become the important element of economic improvement. The establishment of property system provides the powerful legal insurance for the creator of knowledge. We should know the right at first when we want to guard our rights.Intellectual property includes patent rights, writting rights and trademark rights. Patent rights and writting rights are explicit value, and they can be accomplished in the exchange. Trademark right has its own characters, cannot be used lonely, only with goods, its value could be accomplished. Therefore, its value is implicit and covered by goods. In this case, the value of trademark became fuzzy. People still look at the value of trademark with traditional labor-value theory as knowledge has supported the economy at large, and then a series of the method of evaluation turn up day after day. The method must be not so reasonable on the wrong theory.From this view, the value of trademark is put in the process of the consumption to research. The theory of visual labor, which be come up by Pro. he, is used to explain the creation of trademark value, and then the theory of utility is used to explain the resource of its value. At last, the author explains the accomplishment of trademark value from its entry to business then use together with goods, finally to its exchange with consumer along with goods. In this process, the value of trademark is accomplished for the first time. And its value will be accomplished secondly if the consumer be satisfied with the goods. Finally, its value can be accomplished wholly.