Problems And Countermeasure Of Selling Management In Commercial Bank Of China

As expediting step of mercantile shunt, ceaselessly incremental number of commercial bank and pouring of foreign investment.Pluralistic competitive pattern appeared increasingly in colony of commercial bank, money market changed from buyer's market to seller's market. In order to protect own market quotient, every bank makes use of technique. The competition among bank is becoming vehemence more and more. In furious competitive environment, establishing steady market status and retaining competitive predominance for bank though transformation of running developmental game and introducing marketing principle as well as all-around actualizing marketing,adjusting production and servings at any moment according to changing of requirement of market and running environment.Using the theory of marketing, the paper at first analyzes the theory of commercial bank marketing management, the development of the commercial bank marketing management in world bank industry and Chinese bank industry as well as the difference between them. Then this paper analyze the opportunities and the threats that our commercial banks facing, summarizes advantages and the disadvantages of Chinese commercial banks .At last, aiming at the opportunities and the challenges, the paper systematically and roundly puts forward some useful countermeasures from the environment, the strategic and the marketing combinatorial strategies that Chinese commercial banks would take in strengthening marketing management.