The Development Strategies Of Commercial Bank In Company Business Marketing

With the better development of the economy and finance reformation in China,Banks are taking key measures to develop private banks,promoting Deposit Insurance System and Inclusive Finance,to improve the RMB exchange rate regime,and speeds up the development cause of interest rate's marketable.It represents there are many constraints for commercial banks development.Therefore,the only way for the development of commercial bank is constantly pursue financial innovation in this kind of environment.In addition,the development of corporate banking business is the financial center.The interest rates liberalization is not only the challenge for commercial banks,but also the new opportunities for expanding business.This research provides a comprehensive analysis of the impact of interest rate marketization to the corporate business of commercial banks.This research take Bank of BJ as an example,it protests the marketing strategies for commercial bank corporate business.The first part of the thesis introduces the background of the corporate business marketing of commercial banks,and it provides the research methods in this area both in China and abroad.The second part of the thesis analyzes the corporate business development of bank of BJ.First of all,it introduces the development process of commercial banks in China,and then presents the current status of Bank of BJ.Finally,it leads the existing marketing problems of Bank of BJ.There are two major issues: at one is marketing positioning and business structure,and the other is marketing simulation and profit pattern.The third part of the thesis proposed methods through SWOT Analysis and STP Analysis.The fourth part of the thesis improves the corporate business strategy by safeguards.Therefore,the development of corporate business is extremely important for commercial banks in financial markets,the marketing of corporate needs the theory and practice of combining,and it is a comprehensive strategy marketing.In conclusion,the research is a guiding significance for the development of corporate business of Bank of BJ.