Study On Marketing Optimization Tactics Of Chinese Commercial Bank

Chinese commercial banks are experiencing a huge historical change, management system is changing, more and more complex competitive environment demands the commercial banks must constantly adjust the face of changing market strategies and business strategies, improve innovatory capacity, to supply not only the convenient and fast competitive environment, but also diversified and financial services, to gain their business competitive environment targets. Commercial banks to competitive environment expand marketing strategy for the survival of Chinese commercial banks and development of great significance.Firstly, the paper analyzes Chinese commercial banks of the characteristics of marketing; Then, the paper analyzes the process of marketing Chinese commercial banks, marketing status and the existing troubles, this marketing environment of Chinese commercial banks, respectively, from the macro-and micro-analyzed; then, paper discusses the marketing of Chinese commercial banks to improve the combination of strategies, including product mix and service strategy, the price differentiation strategy, channel strategy and three-dimensional scalability promotion strategies; At last, the paper units the results of the theory as a case study, combined with the China construction Bank Daqing banking environment and the characteristics of the marketing analysis and research of the China construction Bank in Daqing marketing strategy should be taken. The author of the study specification and case study analysis, and strive to assure the results of the study consisted of competitive environment science and rationality competitive environment. Facing a fully competitive atmosphere and competitive environment fierce market competitive environment atmosphere , Domestic commercial banks are increasingly active in marketing activities management level and the capacity of rapid increases in real domestic banking sector into a marketing era.