Developing Strategy Of China-Netcom Group In Zhejiang Region

Being one of the fasted developing industries in the recent 30 years, the telecom industry has been the important motivity to stimulate the world economy. Although the Chinese telecom industry begins relatively late, it has become one of the biggest telecom network in the world by right of gigantic home market, poststatement advantage of technology, and policy support of the country. In recent years, the Chinese telecom industry has been in the ascendant owning to the effective reform measures, including post and telecom operated separately, enterprises separated from government, competition mechanism has been introduced and the top 4 telecom suppliers came into the market abroad.Zhejiang network communication company, established in 2001, is an embranchment institution of China Network Communications Group Corporation, ltd.. The company, which has been in drastic market competition environment since its establishment, was confronted with a difficult problem of interior reform reconstruction. This text made an in-depth research and exploration for the development strategy of Zhejiang company by using the basic theory of strategy management and combining the practical condition of the telecom industry.This text is divided into four chapters. Chapter 1 is an introduction of connected background, that is, the actuality of the telecom industry at home and abroad and the basic condition of Zhejiang network communication company; chapter 2 is the main competitive pressure faced by Zhejiang network communication company and summarized from analysis of the telecom market of Zhejiang province by using the Porter model; Chapter 3 analyses the strategy and its success and failure of Zhejiang network communication company during its...