A Study On The Development Strategy Of Frtronic

Frtronic is the biggest manufacturer of film capacitor in domestic. Now, it is a key time for Frtronic, one hand, the company became stronger and got rapidly development after it gained capital investing in the industry of film capacitor by on stock in 2002, more capital needs to seek invest opportunity, on the other hand the world wide demands of film capacitor didn't increase continually although the domestic market increases rapidly. What Frtronic will do in the future is a primary problem by the company face. Based on the objective of Frtronic, using the theory and ways of strategic management, the thesis studies the development strategy of Frtronic.The thesis includes five chapters, and the content of each chapter is as the following:Preface: This part explains the author's aim and intent of study Frtronic's development strategy and introduces the structure of the thesis.Chapter one: Profile of Frtronic. It covers the products of Frtronic and the development history.Chapter two: Environment analysis. The author analyzes the macro-environment of the film capacitor by using PEST tools and the trend of sales quantity and the average price from the worldwide range. The author also analyzes the competitive structure of film capacitor through using Poter's five-force model and the demand of the relating downstream industries. The thesis studies the internal resources of Frtronic from the capability of produce, marketing channel, ability...