Research On The Marketing Strategy Of Capacitor Components Of Wuxi Xinfeng Capacitor Co.,LTD

With the rapid development of China's electronic information industry and the improvement of e-commerce for the convenience of international trade,China's electronic components trade has been growing steadily.As an indispensable part of electronic information manufacturing,electronic components are playing an increasingly important role in the development of electronic information industry.The slogan of "Mass Entrepreneurship and Innovation" has ushered in a promising future for the development of China's electronic industry.With the white-hot market competition of electronic components industry and the rise of electronic components platform providers,Chinese electronic components manufacturers are constantly facing many domestic and international fierce competitions.All kinds of electronic products are basically made up of capacitors,resistors,circuit boards,diodes,transistors,chips and other electronic components.In order to ensure the efficiency,accuracy and stability of electronic equipment,these electronic components are essential.Among them,capacitor elements play the roles of tuning,pass-through isolation,filtering,cross-coupling and energy storage.Wuxi Xinfeng Capacitor Co.,Ltd,as a small and medium sized capacitor component manufacturer in China,has established a long-term and stable cooperative relationship with customers,providing them with high reliability,customized capacitor components.According to the problems existing in the marketing process of Wuxi Xinfeng Capacitor Co.,Ltd,from the overall environment of the company,has used the PEST analysis and porter five analysis model respectively for the company's macro environment and industry environment,the corresponding analysis and SWOT theory has been clear about the company has strengths,weaknesses,opportunities and threats.Then,a detailed analysis is made on the market of capacitor components,the market share of capacitor components is defined,and the target market and market positioning of capacitor components of Wuxi Xinfeng Capacitor Co.,Ltd are discussed.Finally,the capacitor components of Wuxi Xinfeng Capacitor Co.,Ltd are mainly positioned in the consumer electronic terminal market,while the military and industrial electronic market and energy storage electronic market are the secondary positioning markets of the company's products.Then,aiming at the marketing status of Wuxi Xinfeng Capacitor Co.,Ltd,on the basis of market positioning of the company,this article puts forward the optimization countermeasures of the marketing strategy of capacitor components in Wuxi Xinfeng Capacitor Co.,Ltd from the aspects of product,price,place,promotion.Through to the capacitor component product marketing strategy in-depth analysis and research,helping Wuxi Xinfeng Capacitor Co.,Ltd to find its target market,suitable for their own development and formulate marketing strategy combination,so as to seek opportunities under the complex and changeable market environment,to seek greater development.