Short Film Advertising Production, Present Situation And Future Development

Short film advertising is using the AD and the micro film presented to the audience in theform of mutual fusion, is the breakthrough of advertisement form before. Audiences in amicro movie mentality to see work, not only meet the visual sensory enjoyment, but alsoaccepted in the promotion of products in the subconscious. Short the length of the movie adsusually in3minutes or longer, and even can reach20minutes to half an hour. This is thecreation of the creator provides a great space.In short film advertisement, because not be restricted by the broadcast media, on the ADthe length of time that can be done is not bound by time, merchants can plot with productinformation. Story, the conflict between characters, add special effects technology, willpresent a memorable movies for audience audio-visual feast. The audience can be accepted inthe process of movie product information. Can say, the AD itself is a film, can spread theeffect will be very good.Short film advertising if you want to attract the attention of the audience in a short time,advertising creative touch the audience’s nerve is the most effective way. Only let theaudience love, get going, rounds of propaganda effect. Short film advertisement is essentiallyto impress the audience, which embodies the various thoughts and complex, overturns thetraditional advertising, the significance of creating a new revolution in advertising. Artcreative is a required element of the short film advertising success, however, the contentshould also be fine fusion with enterprise brand culture, show the enterprise connotation ofstory let nature take its course, and non-traditional advertising formulaic. Only in this way canthe artistic creative standards at the same time, the maximum extent, promote products.In a short film advertisement development present situation to analyze, the future in ashort period of time can not become the main carrier of advertising. But with the continuousdevelopment of social networks, will one day network media and traditional TV, print, sharemarket, and even beyond the traditional media, the mainstream advertising market share. Interms of the current market situation, network media has not yet been developed to this stage,so for advertisers, though short film advertisement is a propaganda itself very good channel,but is not the only channel enterprise propaganda. So early in the development of the marketis just beginning, must protect the quality of the film, especially for different companies,different broadcast platform, and divides the fine amount to do the products more and moredelicate.