Fairyoung Company Business Development Planning And Implementation Of Research Projects

The real estate industry is an important prop industry in China, with industry features of high investment, high income and high risk. Since real estate projects involves a long development period and a giant investment amount, and its investment return period is far longer than that of general commodity business, investors must be rather cautious of the investigation and analysis before their investment so as to decrease to the lowest degree the probability of investment decision-making defeat. It does especially so for the commercial real estate industry which bears an even higher risk.Huiyang(Shanghai) Real Estate Corp. Ltd.,Shanghai (shortened for Huiyang Corp.' in the following text) ,as an foreign sole ownership archery target real estate developer, has already succeeded in developing a medium-sized real estate project. Now Huiyang is seeing about the developing direction in next two years. This essay's research and argument aims at Huiyang Corp.'s next-step project developing and decision-making problem so that the firm can make out scientific decisions in the fast-changing macro environment and bears a steady and healthy growth.Firstly, we will set out from the research background, determinate our research method and idea, describe Huiyang Corp.'s basic operational state and analyze the features of its possible development project; we also will introduce the basic information of the projects to consider, indicate the importance of correctly selecting projects and scientifically making decisions and clarify the general process and methods of investment decision-making.Secondly, we will carry out detailed market research, analyzing the project's...