Font Size: a A A

Development Strategy Research Of Company SC

Posted on:2007-05-18Degree:MasterType:Thesis
Country:ChinaCandidate:X H LiFull Text:PDF
GTID:2189360212455736Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In the wake of world economic integration, China make further progress on reforming and opening after the access of WTO, with modern information technology development, China pay more attention on semiconductor package assemble industry, International assembly house and relevant company of Taiwan enter into China mainland more and more to seek for wider development room. On the other side, with the continuous development of enterprise strategy theory research and practice, It has become the only choice and international trend for modern enterprise to strengthening enterprise development strategy research. Company SC, as one new company established at Shanghai, previous management environment and marketing feature has changed profoundly. This changes have brings important development opportunities and severe challenges, and rise the competition up to the new level. The competition features of the regionalization, nationalization has manifested more and more obviously, and the degree has become more and more intense. How to step onto one suitable development road as soon as possible under this kind of severe competition environment has become one big issue need to be considered. On this background, below Article is brought upā€”Development strategy study of company SC.Part 1 put forward current situation of company SC and some problems that company SC meet. Part 2 put forward the Development strategy theory that include development history And development trend, and also introduce strategy analysis method. Part 3 makes deep analysis for China macroeconomic environment and semiconductor package assemble industry. Part 4 summarize all key factors that affect company development by the way of using SWOT matrix and qualitative and quantitative, and analyze external opportunity and threaten, internal strength and weakness. Part 5 put forward general development strategy and basic competitive strategy that suitable for company SC. Part 6 also introduce some advice when making strategy implementation. Finally, last section put forward conclusion and some advice. This article also provides a clear thought how to overcome difficulties...
Keywords/Search Tags:development strategy, SWOT, semiconductor packaging assembly, implementation
PDF Full Text Request
Related items