Corporate Culture Construction Research-Jining No.2 Coal Mine, Yanzhou Coal Mine Co.Ltd

The corporate culture takes the philosophy of business administration and spirit of enterprise as the core, which represents the 'human-oriented' theory for coagulating the identity, activity and creativity of the personnel. Additionally, corporate culture is the subsystem of community culture, which pertains on the growing second civilization. Since the rise of the beginning of 80's, the academic worlds, both domestic and international, have made great achievement on its research, investigation and practice.In the last few years, it has been formed that treated corporate culture as motivation for accelerating business development in the new period in the Chinese coal industry in order to confront the requirement of new trends and market challenge. Jining NO.2 Coal Mine is the major mine of the Yanzhou Coal Mine Co. Ltd. As a modem, large-scale and younger mine, it has been put into production for eight years, the annual yield was designed 4000 thousand tons. Actually, after explorations and innovation, the capability has been achieved to 6000 thousand tons per year.The mine has been obtained numerous brilliant performances for which it was established in high start point and always insists on fulfillment of strict standard during the development process. With the new period and new trends, Based on past experience and reasonable management, the concept of culture management has been finally raised since the necessary and importance of corporate culture construction are increasingly observed. However, the overall corporate culture construction of this business is still in the voluntary stage for which it is indistinguishably, incomprehensively and inadequately recognized, for example, someone else misrecognised the modality of corporate culture construction is a slogan, therefore, it has not been formed a systematical and accurate model. Based on reasonable analysis and diagnosis, this essay will firstly conclude the strength and weakness of current corporate culture situation in NO.2, Jining Coal Mining, which is followed by affirming the essence, pointing out the...