The Research On The Dairy Industry Developing Present Situation,Problems And Countermeasures In Gansu Of China

Gansu province is located in the intersection of Qinghai-Tibetan Plateau, Mongolia-Xingjian Plateau and Loess Plateau, and belongs to agriculture-livestock ecotone. As one of six pastoral areas in china, dairy industry of Gansu has developed rapidly. At present, facing the chance of the development of china west. At the same time, the dairy of products of famous brand from other provinces and abroad come into our province, Gansu's dairy industry faced severe challenge and good opportunity.This memoir to our country and Gansu dairy industry development present situation as well as problems existed, related industry developed situation and so on, carries on the detailed elaboration and the thorough analysis. Passes through the Gansu Province dairying present situation analysis, concluded that it starts late to the Gansu Province dairy industry, the foundation is bad, compared with developed areas, there are so much disparity and multitudinous restriction factor existed, but at the same time ,the market potential is huge.With the investigation and analysis to the Gansu's dairy industry's milk source market development condition, the dairy products processing enterprise and the brand enterprise, the dairy product market competition condition and so on, and diagnosis dairy product market consumer condition, indicated the milk source insufficiency, the expense market development cultivation imperfect, the marketing strength not strong, the investment insufficiency, the dairy product market unregulated, the dairy product structure are unitary and so on the factor, is primary factor that restricts the gansu dairy industry development, in recent years the dairy products expense community increased, consumption quantity increase; Liquid state milk expense increase; The purchasing of consumer affected by the factor as follows: Nutrition, taste, individual consumption custom ; The city people dairy products consumption is higher than the suburb inhabitants, the suburbs inhabitant uses the unfinished fresh milk the proportion to be high; The consumer mainly uses the local dairy products; The consumer believed that the present stage dairy products and each kind of substitute...