The Competitive Stratagem Of Dalian Film Company

As China joined into WTO, the tendency of industrialization for China film becomes obvious day by day. The path of industrialization for films has been the only way to develop China Film. The films are regarded as an essential section of city life and the important commodity in the culture market. Film industry achieves the advantages of external and internal environment so as to develop rapidly in recent years. As an earlier commercialization enterprise, Dalian Film Company is facing more opportunities as well as huge challenging in the intense competition.This article aims to study how to seek for the strategic mode suitable for the development of Dalian Film Company and to provide valuable references, and it can help for the futures development of the company. Through investigating the some systematic ways of development strategy about Dalian Film Company, the paper established the feasibility stratagem in order to enhance competitiveness of Dalian Film Company which will achieve the long-range goals of the company, then become the pacemaker after integration in this field.Through using the modern strategic management theories, the paper told some systematic ways of development strategy about Dalian Film Company. This text, in terms of strategy, not only analyzed the present development of film industry and its trends, but also the market prospect of Chinese Film industry. At the same time, it analyzed the external environment condition of Dalian Film Company From the respects, such as suppliers, customers, competitive rivals, potential competitors, and substitutes and so on. Analyzed about the inside condition of Dalian Film Company, summarized Dalian Film Company strengths and weaknesses in apparatus of cinema, manpower resources management, business, marketing, financial administration etc. We can safely draw the conclusion that the internal and external key factors affect the development of Dalian Film Company. On this basis, analyzed the opportunities and threats, strengths and weaknesses with EFE Matrix and IFE Matrix, and defined the optional strategic measure of Dalian Film Company.According to the task and long-term aim of Dalian Film, Dalian Film Company, the paper proceed the analysis and the enterprise's strategy, pointing out the application pattern in practice, these are all based upon the SWOT Analysis. It researched and made some...