Domestic Medical Device Company Competitive Strategy Analysis

The traits and the competing complexion of medical instrument market of China were analyzed in this paper and the competing stratagem for the inland medical instrument companies was advised.First the traits and the competing complexion of medical instrument market of China were detailedly analyzed. The structure of medical instrument market of China was described. And then the capability and the competing stratagem of the market were detailedly described. The more share was taken by the foreign companies than by the inland companies and the distance was expand day by day. The traits of inland companies was staring from low position, quickly developing and with lots of small companies.Strengths and weaknesses inner, opportunities and threats external were analyzed for all inland companies by SWOT Method. And the fact was that more external opportunities than threats and more inner weaknesses than strengths were in existence.Imitating stratagem, low-cost stratagem, difference stratagem and name brand stratagem were advised for all inland companies base on SWOT Method. Imitating stratagem was suited for companies just set up, low-cost stratagem and difference stratagem for companies developed to a bigger size and name brand stratagem only for good-sized companies.Actualizing and controlling stratagem was very important after choosing the correct stratagem. To bring it to success, efficient team, suited culture, total quality controlling, result monitor and good rewards and punishment system were all necessary.