Sdl Liquor Industry Limited Liability Company Customer Relations Management Research

China's market economy in the high speed center full scale development, the information high speed development, sped up the competition step, intensified the competition intense degree, each kind of marketing strategy, the marketing strategy emerge one after another incessantly, the brand war, the advertisement war, the promotion war, the vivid war respectively lead coquettishly, The enterprise constantly in does not have the intriguing relations with the environment, all the various trades and occupations all is facing the new challenge. But each kind of competition behind all is in the final analysis for capture the market, enhances the market share. But the market radically is a customer, who develops, has one group of stable faithful customers in the competition intense market, who is the market finally the control. This request enterprise in subdivides the market, after sets a target the customer, must provide the effective service to meet the user need, expands the customer group, enhances the customer loyalty. Facing the 21st century new economies and the market situation, the enterprise urgent need sets up the brand-new marketing idea.This article mainly investigates and studies by the reality primarily, First the profession, the industry which is at to the company carries on the analysis, further to company's product, the operation pattern makes the analysis Analyzes the company in this foundation the work and the present situation which does in the customer relations management aspect, In empirical studies on the basis of a three benefits for the enterprise customer relationship management strategy and implementation methods proposed Lessons explore customer relationship management theory in three specific practical applications benefit dealers. Company leadership to help companies continuously improve the marketing system and the company marketing objectives more clearly define the theoretical guidance and implementation methods.This article research content and proposed the implementation suggested that, is helpful to San De Li the liquor industry to relate the marketing from the transaction marketing to the customer the transformation.