The Liquor Industry Development Under The Guidance Of The Local Government Liquor Industry Policy

Based on the practice of Luzhou City, Sichuan Province, the liquor industry developmentstate and local government liquor industry policy were investigated and analyzed. The paperfocuses on the local government liquor industry policy and its effect of implementation, thispaper is divided into five parts. The first part introduces the development status of LuzhouCity’s liquor industry, and the analysis are from two aspects: its level investigations andSWOT,to reflects Luzhou City’s liquor industry fundamentals, advantages and disadvantages,opportunities and challenges. From the second part to the fourth part, from the policyimplementation effect, staging and policy constitution, operation environment, to analyze theliquor industry policy in Luzhou city. In the second part, the liquor industry policy of Luzhoucity is divided into the period of planned economy, double parallel period, market economyperiod and market economy in the new period, the main policy and implementation effect ofeach phase are described, summarized, summary;The third part mainly analyzed the liquor industry policy of Luzhou City, according tothe local practice and state of the industry, it is divided into liquor distribution policy,organization, financial and taxation support, technology oriented, environmental policy,financial policy, the characteristics and main measures of every kind are summarized; Thefourth part from the economic culture, industry to analyze the operation environment ofLuzhou City liquor policy, in order to reflect the relationship of running environment,industrial development and ndustrial policy. Based on the research between Luzhou Cityliquor industry and liquor industry policy, in the end, this paper analyzes the effectiveness andrisk of liquor industry policy in Luzhou City, and combined liquor market and the macroeconomy policy environment of this year, boldly put forward corresponding countermeasuresand suggestions. From the policy effectiveness, there is a the beneficial attempt in this paperabout financial support, tax support, financial support and other aspects of promotion; Fromthe policy risk, the risk of policy mainly come from the national level industry policy, the central government’s introduction policies, policy shock, excessive use,unfit of the relatedpolicies; About the effectiveness and risk of liquor industry policy, this paper puts forwardsome countermeasures and suggestions as follows: the one is about elimination of restrictions,and the development’s support,the two is about to perfect the legislation, and strengthen themanagement; the three is to reduce the tax rate and cultivate brand; the four is the to benefitsharing, and mutual win-win, the five is support policy, and to develop international market.