A Research On Regional Brand Construction Based On Industrial Clusters

Rencent, Regional brand construction has got high development and outstanding achievement. It has become a strong power of the domestic economic development. Regional brand can provoke the desire of the cosumer and influence their behavior to accelerate the development of the industrial cluster and regional economic. Compared with the corporation brand, regional brand has the laster brand value. Beside the accelerating the relevant industry development, the regional brand can promote the development of other industry. It's significant to upgrade the corporation competence and promote the regional economic. Therefore, it has become a hot topic on the research on the regional brand. The domestic scholar combine the oversea theory with the indudtrial cluster and propose the theory of regional brand after they study the oversea industrial cluster theory. Though they have the effect on the regional brand construction, they has not analise the regional brand combined with the industrial cluster in a good idea. They cannot solve many problems of the regional brand construction.The thesis summarize the relevant theory and discuss the form of organization and form condition and the extravasation effect. It point out the positive effect and the negative effect which the extravasation effect of the the industrial cluster affect on the regional brand. Combined with the study of domestic scholar ,the thesis elaborate on the construction, value of the brand and the character of the regional brand .Besides these, the thesis illustrate the effect of the regional on the regional economics.Aftering building the model of the game theory,the thesis study the interaction between the industrial cluster and the regional brand, analize the reason for the competition and the cooperation of the corporation in the industrial cluster and the form of the regional brand, put forward the method to stabilize the cooperation.The thesis operate multidisciplinary analysis and build game theory model to stusy the regional brand construction. The conclusion of the thesis are: regional brand has become an important way to promote the increasement of the regional economics; regional brand construction promote the development of the industrial cluster and the regional economics; regional brand promote the development of the industrial cluster and industrial cluster support the construction of the regional brand; there are several strategy to construct the regional brand.Because of my poor level, the thesis without deep study need to improve.