Regional Brand Construction Of Industrial Cluster In Our Country The Present Situation And The Path Of Research

In recent years, as an impotrant organizational form of the industrial economy, thephenomenon of industrial clusters around the world have appeared, and in the processof promoting regional economic development, vigor and vitality. The regional brandis the sum of the goodwill related industries in a particular region. There is a goodinteractive relationship between industrial clusters and regional brands. Along withcontinuous development and expansion of the scale of the industrial clusters, regionalbrands based on industrial clusters, regional brand began to appear. Regional brand ofgreat significance for the promotion of industrial clusters to achieve thetransformation and upgrading, to enhance the overall competitiveness of industrialclusters. The current status and approaches to regional brand building is still a lack ofsystematic and mature, related research is also more in the initial or fragmented state,there is no theoretical system, in practice, failed to better play theoretical guidancerole. Regional brand construction status，and the path to carry out a systematic study,on the one hand, improve the theoretical system has a good role, I also hoped toprovide a useful reference to be able to promote the healthy development of theregional brand.Briefly collate and review the first theories of industrial clusters and regionalbrands, and industrial clusters and regional brands interconnection between themechanisms for a more in-depth discussion. On this basis, the thesis of regional branddevelopment status quo that the outstanding problems in the brand process of buildingregional industrial clusters region. Next, in reference to the advanced industrialclusters, regional brand development experience based on the cover to establish andimprove the brand value assessment system, and strives to create a good externalenvironment for development and to implement concrete measures of implementationof the trinity industrial clusters in China regional brand building path. Specifically, thearticle from the following six sections discusses:The ifrst chapter is the part of introduction. The chapters include the topics of theresearch background, research significance, content and technology roadmap,research of home and abroad, and this stud’ys main innovation. The second chapter is the basic theory of reference section. This section focuseson the concept of industrial clusters, regional brand, feature a more systematiccombing and review and analyze the relationship between the regional brand andcorporate brand.The third chapter is the interconnection mechanism of, industrial clusters andregional brands. This chapter first analyzes the interaction between industrial clustersand regional brands, and pointed out that industrial clusters provide an ideal platformfor regional brand building, at the same time, regional brand to promote the healthydevelopment of industrial clusters. Next, the chapter on the life cycle of industiralclusters，and analyzes the relevance of the regional brand and the life cycle ofindustrial clusters.The fourth chapter is regional brand development status-Zhejiang，Guangdong,Jiangsu, for examples. This section is divided into four sections. First of all, thegeneral overview of the regional brand development Secondly, regional branddevelopment status of Zhejiang, Guangdong and Jiangsu provinces. Pointed out themain problems of the regional brand development of industrial clusters in China.Finally, citing the case of some foreign advanced industry cluster region brandbuilding, and pointed out that the construction of China’s regional brand revelation.Chapter5，the path of industrial clusters in China regional brand building. Viewof the above research on the current situation and problems of China’s regional branddevelopment, in this section to establish and improve the regional brand valueassessment system, and stirve to create a good external environment of the regionalbrand building and the implementation of the concrete implementation ofcountermeasures to cultivate the regional brand three dimensions, the relative path ofthe regional brand building in China’s industiral clusters.Chapter6，conclusions and outlook. This section concludes and summairzes themain conclusions of this study，pointed out the inadequacies of the study, and thisarticle for future research prospect.The author’s research capacity is limited; there are still some inadequacies in thepath of regional brand construction. For example, did not fully consider the vairous regional industrial clusters in the location factors，stage of development, developmentmode, the individual differences; individual described the part to the lack of adequateand realistic illustration, which are to be further improved.