Sichuan And Chongqing Tobacco Industrial Corporation Of Market Competition Strategy Research

China is the biggest tobacco producing and consuming country. Since the implementation of tobacco exclusive agency policy, Chinese tobacco industry has achieved great achievements on economy, society, culture. But a series of policy changed since China joined WTO. The Chinese tobacco is facing the unprecedented crisis and the challenge. In order to face the international tobacco company enters the Chinese tobacco market, the Chinese tobacco industry is in the more advanced and higher level reorganization and has the series transformation measure.Sichuan-Chongqing tobacco industrial corporation is one of the large-scale state owned tobacco enterprise. In recent years,through internal reorganization merge as well as exterior expansion development, the company developed swiftly .But Sichuan-Chongqing tobacco industrial corporation is big but not strong . There is a wide gap about the power of market competition between the company and the domestic or foreign excellent corporation . How to face the huge challenge and how to grasp the good opportunity,all are the questions which Sichuan-Chongqing tobacco industrial corporation have to solved urgently in the subsistence and development.The thesis analyzed the questions with the knowledge and the relevant theories of MBA. First, the thesis analyzed the macro-environment of Chinese tobacco and the competition environment of tobacco industry. And then analyzed the micro-environment of Sichuan-Chongqing tobacco industrial corporation and SWOT. After the analysis, the writer found the question of the company : the brand scale isn't big enough ; the product frame is low; the market competitive power is still weak and so on.. Finally , reach a conclusion of the market competition strategy of Sichuan-Chongqing tobacco industrial corporation, namely the company should take strengthen the cultural construction as the foundation; research"the low harm"cigarette as the support; chooses the appropriate market marketing as the method; expand the brand scale, enhances the product frame for the key.