The Rearch On Medium And Long-term Development Stretagy Of Jianianhua Group Company

With the development of reform, market economy system has been founded in China. Then we observe that a good deal of problems formed in the past plan system appears in public transportation. The development of urban public transportation cannot satisfy the demand of economical development yet, while the China urban development pattern and the road system construction are still awaited to be improved.With the development of urbanization, the urban basic establishment and transportation has been improved rapidly. Furthermore, monopolization has gradually been replaced by competition in urban passenger transportation, while Jianianhua Group grew up. As the core of Jianianhua Group, Changsha Jianianhua Bus Ltd. is the first private and the third biggest enterprise of public transportation in Hunan province. Changsha Jianianhua Bus Ltd. owns the qualification of urban public transportation, passenger transportation, and the concessionary management. Changsha Jianianhua Bus Ltd. has simple and efficient organization frame and low management cost, while it has much common shortcomings of family enterprise. With the construction of Wuhan-Guangzhou railway and the development of cooperation of Changsha, Zhuzhou and Xiangtan, the public transportation will grow up rapidly in Changsha, which is a good opportunity for Jianianhua Group. Whether Jianianhua Group could catch the chance with its own source and advantages will impact the further development of Jianianhua Group deeply.Based on the review of the main strategy management theory, this thesis analyzes the industry market situation, and concludes the experience and lessons in the growing process of Jianianhua Group. Then this thesis proposes a series of reasonable and feasible development strategy after the evaluation of the advantages and disadvantages of Jianianhua Group. With the instruction of development strategy, Jianianhua Group will develop business about urban public transportation, taxi, suburb public transportation and long-distance passenger transportation selectively, effectively and efficiently.