Study On The Development Stratagems Of Hunan Heyuan Catering Company

Enterprise development stratagy is a general program which shows clearly the direction of the development of the enterprise and makes a long-term design for it. Focusing on the stratagys of the enterprise development, the thesis attempts to work out a stratagy which serves as a guidance to the long-term development of Hunan Heyuan Catering Company.By means of investigating the basic situation, analyzing both interior and exterior conditions, summarizing the advantages and disadvantages as well as the chances and challenges, the thesis thus puts forward the management stratagy of concatenation and industrialization, the production stratagy of quality, brand and culture, and the talent stratagy of innovation. The feasible and effective measures discussed are the core competitive potential of the catering company, the scientific management of the personnel and the innovation of organization and management. Besides, the effect evaluation of the strategy and the control method of the process are also talked about.Combining theories with the practical performance, this thesis applies the general theory of the tactic administration in the study of the enterprise stratagy which is of great significance in the development and management of Hunan Heyuan Catering Company.