Research On Development Strategy Of Jiangnanqing Catering Company In Xinyu City

In recent years,the Central Committee of the Communist Party of China(CPC)will continue to step forward from the pace of strict administration of the party.With the formulation and implementation of a series of specific measures,such as "eight regulations" and "six prohibitions",the construction of the style of severely punishing "corruption on the tip of the tongue" has been further strengthened.High-end restaurants and hotels around the country have suffered "cold weather",and government meetings and official banquets have been significantly reduced,The once blatant public money eating and drinking was stopped in time.In this context,many high-end catering enterprises have made rapid progress to the popular catering market by means of transformation and upgrading,innovative service methods and meeting the diversified needs of consumers,and the industry as a whole has entered a new growth era dominated by mass consumption.Jiangnanqing catering company,which has been focusing on high-end political and commercial banquets in Xinyu City for a long time,has actively embarked on the road of transformation to the popular catering market,but the process is far from smooth: although its dishes are featured and have certain brand effect and customer resources in Xinyu Industry,there are unreasonable organizational structure,unclear marketing ideas,high operating costs,etc There are many problems,which cause the road of transformation to encounter pain frequently.The key to the reason lies in the lack of systematic strategic planning.Therefore,based on the analysis of its own development conditions and market environment,this paper compares the advantages and disadvantages of the internal environment and the opportunities and threats of the external environment of the enterprise through SWOT analysis,tries to put forward the strategic choice of Jiangnan situation,and provides the corresponding implementation mode and specific safeguard measures,and gives some guidance for its smooth transformation as far as possible.It also hopes that Through the above results,it can provide reference for other enterprises in Xinyu City and even in a broader field.