The Developing Strategy Research Of Automobile Industry In Huadu

During the last 50 years, the automobile industry in China has been expanding rapidly. In 2005, China has surpassed Germany to become the world's third largest car producer, after the United States and Japan. Furthermore, China outdid Japan and has established itself as the Second largest automobile market in 2005. Meanwhile, China's accession to WTO, continued growth in national economy & individual gross income, the consummate infrastructure as well as the industrial policy adjustment, give Chinese economy a further boost, especially in car sales, which is expected to be hitting a high record.In order to benefit from the China's booming economy and automobile market, almost all foreign carmakers have entered the Chinese market, which intensifies the competition within the Chinese automobile industry. This indirectly helps the Chinese automobile industry to develop rapidly under the competition. New industry bases emerge due to this penetration of foreign makers into the Chinese market. These new bases are regarded as the new force of the Chinese automobile industry. Huadu District of Guangzhou is one of these newly established bases.This article summarises the various detailed analyses carried out on present situation; external environment of automobile industry development, which includes the economic, policy, social culture, technical and industrial environment, as well as internal environment, which comprises the products, supplementary conditions, government's support, geography, transportation and so on. These analyses have been undertaken using the classical management SWOT analytical method, which enables the awareness of any opportunities and challenges that may be encountered in the automobile industry. In addition, it finds out the superiority and insufficiency of the development of automobile industry in Huadu District. Thus, a new strategy is proposed to further develop the automobile industry in Huadu District.The aim of the industrial strategic analysis is to fully grasp every...