Banking Marketing For China National Commerce Bank

Banking marketing is a dynamic management progress to transfer the financial product to the customers through kinds of marking strategy unit which the customers as object and the purpose to win the interest. According to the economic globalization and enter into the WTO, opening the financial market, China financial market develop demand , the financial market fulfill of competition , China National Commerce Bank will met the new chance and face more competition . and at the same time , due to the product between the inner commerce bank are almost the same and have not so much difference for competition , in order to supply better services and upgrade the compositive ability themselves , Banking Marketing seems the only way for all the inner bank.The thesis is base on respect the development and the background of the banking marketing, analysis the necessary of national bank to actualize the banking services , point out the misunderstanding of the inter national bank , and them explain the definition , characters and aims of the Banking services combine with the situation of the inner national commerce bank nowadays , analysis the efficiency services to progress . Finally , analysis the China National Commerce Bank how to realized the banking services marketing successfully though established the highly efficiency banking services system.