Marketing Research Services China Shenyang North Railway Station Branch Bank To Public Client

Commercial Banks is an important power of modern financial market, its based on all kinds of customer marketing to implement its own profit growth, and constantly expand.But again in all kinds of customers with strength and contribution of high quality customer is most popular.Many Banks have begun to focus on for the customers with high quality, such as large enterprises, institutions, etc.Attaches great importance to customer service marketing management work, because these customers are strong, it can help enterprise to bring more profits.In this paper, based on the theory of service marketing and approaches to management, shenyang north station to the bank of China branch as an example to study, in the north station toward branch service marketing present situation investigation and study, found toward north station branch there are such as unreasonable structure of customer service marketing, service marketing personnel little, service mode, product coverage Disconnect the counter and authority, think that the main cause of the problem is:there is a deviation brought to focus on the establishment of the service marketing, the unfavorable factors of the objective market environment, service marketing strategy formulation omissions, credit management personnel erosion, detail structural imbalances, such as work and service mode.Through to the specific problems, put forward:from correctly identify and develop approaches to customers, accurate grasp the breakthrough point, expand marketing channels and service marketing promote demisability value of improved approaches to service marketing strategy;From the perfect organizational structure, clear job responsibilities, straighten out operation mechanism, project tracking and so on to improve the internal marketing management mechanism;From improving talent flow, training and performance evaluation toward strengthening service marketing team construction;Improve the information collection support and technical support to improve the service marketing facilities.Eventually formed the shenyang north station on the bank of China branch marketing approaches to customer service of a complete set of improvements.Toward this article for customer service, marketing research, to improve the rich commercial Banks grassroots organization approaches to customer service marketing job has good reference value.