Research On International Competitive Strategy Of New Energy Vehicles In China

China's economic development is based on environment deteriorating. Since the video Under the Dome made by Chai Jing, a former CCTV reporter, many people are focusing on haze and PM2.5 in different cities.Because of the great number of the Chinese car ownership and serious urban traffic congestion,the automobile exhaust becomesone of the biggest concerns in many of the environmental pollution problems.Emissionsfrom the car energized by gasoline or diesel, due to no sufficient combustion, contain a variety of harmful substances, with not only pollute the environment seriously,also damage people's health, and hinder the sustainable development of national economy.Nowadays, environmental protection is becoming more and more valued. New energy vehicles have arisen gradually, and win more and more consumers' popularity. In the future, theyare of great possibility to alternate traditional gasoline and diesel cars, becoming a new leading role of road traffic. China,with a population of 1.3 billion, should seize the opportunity for the development of new energy vehicles, revitalize of China's auto industry, make it a par or even surpass the manufacture level of developed country's auto industry,making China's auto industry emerging on the world's stage.The policy of "made in China 2025" and the reform of "supply side", are guiding China's traditional manufacturing industry to transform.Auto industry is one of the pillar industries in manufacturing industry, also is the forefront of the reform. China's the 12th five-year plan puts forward to develop the strategic emerging industries andgives priority to new energy. It verifies the country's attention of the auto industry.At the same time,policy support with finance, tax, finance and so on, ensures the smooth and sustainable operation of new energy industry.The future development of China's automobile industry must convert ideas, avert from the path of "treatment after pollution", adhere to the principle of sustainable development,recasting new brilliance.Company once was the world's second largest rechargeable battery manufacturer.Relying on its advantage in battery production, it come into automobile manufacturing sales field,and become the leader in China's new energy vehicles.After acquisition of ningbo zhongwei in 2008, BYD has the electric car's research and development capability and production capacity, and realizes a qualitative leap in electric vehicles commercially. by taking advantage of superior technical ability, BYD constantly make plot energy of automobile products. Researching on BYD's international competition strategy has a great importancefor new energy vehicles industry in China.In this paper, BYD as a case, mainly on the BYD new energy vehicle business environment analysis, while the BYD development model and Tesla development model and competitive strategy comparison,proposed to build a competitive advantage based on BYD competitive strategy, so as to achieve BYD new energy vehicles for international competitiveness.